{"id":30940,"date":"2022-11-29T11:10:33","date_gmt":"2022-11-29T10:10:33","guid":{"rendered":"https:\/\/www.adriatiqa.com\/?p=30940"},"modified":"2022-11-29T11:10:33","modified_gmt":"2022-11-29T10:10:33","slug":"slovarcek-najpogostejsih-marketinskih-izrazov","status":"publish","type":"post","link":"https:\/\/www.adriatiqa.com\/sl\/slovarcek-najpogostejsih-marketinskih-izrazov\/","title":{"rendered":"Slovar\u010dek najpogostej\u0161ih marketin\u0161kih izrazov"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<strong>\u010ce delate na podro\u010dju marketinga, se zagotovo pogosto znajdete v zadregi, kako prevesti dolo\u010dene izraze \u2013 oziroma ali jih sploh prevesti. Dejstvo je namre\u010d, da se novosti na podro\u010dju marketinga pojavljajo z bliskovito hitrostjo, zato je nove izraze kar malce te\u017eko sproti prena\u0161ati v sloven\u0161\u010dino. Za vas smo pripravili kratek slovar\u010dek najpogostej\u0161ih izrazov s podro\u010dja marketinga, da jih boste lahko odslej uporabljali v njihovi slovenski obliki.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #0099cc;\"><strong><em>Blog<\/em> in <em>blogger<\/em><\/strong><\/span><\/h5>\n<p><em>Blog<\/em> je postal eden od najbolj priljubljenih medijev dana\u0161njega dne, zato ni prav ni\u010d \u010dudno, \u010de smo ga tudi pri nas hitro vzeli za svojega. Za <em>blog<\/em> imamo sicer tudi \u010disto ustrezen slovenski izraz, re\u010demo mu namre\u010d tudi <em>spletni dnevnik<\/em>, vendar pa se najpogosteje uporablja kar izraz <em>blog<\/em>.<\/p>\n<p>Kaj pa tisti, ki pi\u0161e <em>blog<\/em>, v angle\u0161\u010dini je to <em>blogger<\/em>? No, \u010de bi sledili besedotvornim pravilom sloven\u0161\u010dine, bi mu rekli <em>blogar<\/em>, vendar pa se v praksi ta izraz precej redko uporablja. Tako SSKJ kot tudi Slovar novej\u0161ega besedja slovenskega jezika tako uporabljata izraz <em>bloger<\/em> \u2013 priporo\u010damo, da ga uporabljate tudi vi.<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #0099cc;\"><strong><em>Hashtag<\/em><\/strong><\/span><\/h5>\n<p>Izraz, ki ga \u0161e pred nekaj leti pravzaprav nismo poznali, dandanes pa brez njega ne gre ve\u010d. Simbol # nam je sicer znan \u017ee dolgo, v dobrih starih \u010dasih smo mu rekli kar <em>lojtra<\/em>, vendar pa ima izraz <em>hashtag<\/em> kljub enakemu simbolu povsem druga\u010den pomen.<\/p>\n<p><em>Hashtag<\/em> ozna\u010duje nekak\u0161ne klju\u010dne besede, zato se v sloven\u0161\u010dini zanj uporablja izraz <em>klju\u010dnik<\/em>. V\u010dasih lahko naletimo tudi na izraz <em>oznaka<\/em>, nekateri pa uporabljajo tudi kar izraz <em>he\u0161teg<\/em>. Nekako najbolj pravilna izbira je seveda <em>klju\u010dnik<\/em>, zato vam priporo\u010damo, da v svoji komunikaciji uporabljate ta izraz.<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #0099cc;\"><strong><em>Emoji<\/em><\/strong><\/span><\/h5>\n<p><em>Emoji<\/em> je izraz, ki ozna\u010duje simpati\u010dne like, ki smo jim v\u010dasih rekli kar <em>sme\u0161ki<\/em> ali <em>sme\u0161koti<\/em>. Dandanes pa zanje poznamo \u0161tevilne razli\u010dne izraze. Sprotni slovar slovenskega jezika za te ljubke in nadvse uporabne simbole uporablja izraza <em>emoji<\/em> in <em>emod\u017ei<\/em>, v\u010dasih pa jim radi re\u010demo tudi <em>\u010dustven\u010dek<\/em> ali pa <em>emotikon<\/em>. Vsi izrazi so precej dobro poznani in pogosto uporabljani, zato z njimi zagotovo ne boste zgre\u0161ili.<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #0099cc;\"><strong><em>SEO<\/em><\/strong><\/span><\/h5>\n<p>Kratica <em>SEO<\/em> predstavlja izraz <em>Search Engine Optimization<\/em>, ki ga pri nas prevajamo kot <em>optimizacija spletne strani za iskalnike<\/em>. Ker je tako kraj\u0161e in precej enostavneje, seveda pogosto uporabljamo kar kratico <em>SEO<\/em>, saj jo predvsem v svetu marketinga res vsi \u017ee poznajo, \u010de pa pripravljate kak bolj formalen dokument, pa bo verjetno bolje, \u010de uporabite slovenski prevod.<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #0099cc;\"><strong><em>Keyword<\/em><\/strong><\/span><\/h5>\n<p>Tudi <em>keyword<\/em> je beseda, ki jo v svetu marketinga in posla na splo\u0161no pogosto uporabljamo. \u010ceprav pogosto sli\u0161imo tudi spakedranko \u00bb<em>keywordsi<\/em>\u00ab, pa bo bolje, \u010de uporabimo slovenski izraz. <em>Klju\u010dna beseda<\/em> je tako besedna zveza, ki bi jo veljalo uporabljati v vsej bolj formalni komunikaciji, seveda pa tudi v pogovoru s sodelavci.<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #0099cc;\"><strong><em>Influencer<\/em><\/strong><\/span><\/h5>\n<p>\u010ce ste v zadnjih letih kdaj uporabili svetovni splet, ste zagotovo naleteli na kak\u0161nega <em>influencerja<\/em>, kot jim pogovorno re\u010demo. Gre za najnovej\u0161i trend na podro\u010dju marketinga. <em>Vplivne\u017ei<\/em> in seveda tudi <em>vplivnice<\/em>, kot po slovensko re\u010demo <em>influencerjem<\/em>, so osebe, ki imajo velik vpliv na spletno skupnost. V pogovorni rabi se je kar uspe\u0161no uveljavil izraz <em>influencer<\/em> oziroma <em>influencerka<\/em>, bolj pravilno pa bo seveda, \u010de jima re\u010demo kar <em>vplivne\u017e<\/em> in <em>vplivnica<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<h5><span style=\"color: #0099cc;\"><strong><em>Link<\/em><\/strong><\/span><\/h5>\n<p>Tudi <em>link<\/em> je beseda, ki smo jo vzeli \u017ee \u010disto za svojo \u2013 vsi vemo, kaj pomeni, in vsi jo s pridom uporabljamo. Vendar pa gre navsezadnje za angle\u0161ko besedo, zato bi bilo bolj prav, da uporabimo slovensko ustreznico. Priporo\u010damo vam torej, da uporabljate besedo <em>povezava<\/em>, ki je ustrezen prevod za dobro znani <em>link<\/em>.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;30436&#8243; img_size=&#8221;large&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]\u010ce delate na podro\u010dju marketinga, se zagotovo pogosto znajdete v zadregi, kako prevesti dolo\u010dene izraze \u2013 oziroma ali jih&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-30940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-novice"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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